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Holiday Shopping / Black Friday #1012224

NBC Evening News for Friday, Nov 25, 2011
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(Studio: Brian Williams) Report introduced.

(New York: John Yang) The beginning of the holiday shopping frenzy featured; scenes shown of shoppers hitting the stores before dawn; details given about earlier openings and discounts offered by retailers; sales statistics cited. [Several SHOPPERS – comment.] [Forrester Research Patti Freeman EVANS†- says the point is to get people into the store.] [NPD Group retail analyst Marshal COHEN†- notes some consumers are looking for good bargains and the thrill of the treasure hunt.] [MAN – comments on using his smart phone.] The expectations for Cyber Monday noted.

(Studio: Brian Williams) Report introduced.

(Glendale, California: Kristen Dahlgren) Violent confrontations on Black Friday featured; scenes shown of shopping mayhem; details given about the pepper spraying of fellow shoppers by a woman in Porter Ranch, California, shootings at Walmarts in California and South Carolina, a scuffle between 2 women in Oneida County, New York, and police security tactics, including pepper spray, stun guns and excessive force; statement from Walmart quoted. [3 PEOPLE – describe what happened.]

Williams, Brian;
Yang, John;
Dahlgren, Kristen

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