ABC Evening News for Saturday, Mar 01, 1986
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(Studio: Kathleen Sullivan) Report introduced
(NYC: Jeff Greenfield) TV's role in success of unknown performers through direct response marketing explained, discussed. Cable News Network's business with such ads noted. [USA Network spokesperson John SILVESTRI - explains success of technique.] [World Communications president Jay KHOLOS, Heartland Music president Ira PITTELMAN - agree.] Roger Whittaker's success with direct marketing advertising described. [Whittaker's former public relations spokesperson Richard GERSH - recalls client's success.] [PITTELMAN - comments.]
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