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Corp. Controversy Strategy #101853

ABC Evening News for Saturday, Mar 08, 1986
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(Studio: Kathleen Sullivan) Gerber baby food company reported claiming victimization by publicity seekers; details given.

(NYC: Jeff Greenfield) Changing attitude of corporation execs. toward various controversies, illustrated by Johnson and Johnson chairperson James Burke's handling of Tylenol poisonings, examined. [Courtesy "This Wk.", "Donahue Show", BURKE - discusses issue.] [Mobil Oil spokesperson Herb SCHMERTZ - praises Johnson and Johnson's tactics.] Other crises involving Long Island nuclear power company and Gerber baby foods discussed; Gerber spokesperson James Lovejoy quoted. [Courtesy "Good Morning America", FDA (Food and Drug Administration) commissioner Frank YOUNG - defs. Gerber.] Implications of Tylenol controversy considered.

Greenfield, Jeff;
Sullivan, Kathleen

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