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Campaign 2012 / Obama vs. Romney / Marriage #1021961

ABC Evening News for Saturday, May 12, 2012
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(Studio: David Muir) The dividing line between President Obama and Mitt Romney on the issue of same-sex marriage introduced.

(Washington: David Kerley) Romney's appeal to evangelicals about marriage featured. [At Liberty University, ROMNEY - speaks about marriage as a relationship between one man and one woman and Christian conscience.] [Graduates Jacob PEARCE†, Lindsey BURNETTE†, Falwell biographer Michael Sean WINTERS†- react to Romney's speech.]

(Studio: David Muir) ABC News/"Washington Post" poll findings on the public view of whether gay marriage should be legal outlined on screen.

(Studio: Ron Claiborne) Marketing towards gay couples and different kinds of American families examined; scenes shown from "Ellen" and of TV ads; details given about changes in marketing from JC Penney with Ellen DGeneres now a spokeswoman for the company. [Gibraltar Associates Eric BOVIM†- says culture has changed; says JC Penney needed a new customer base.] JC Penney's concern about the bottom line and expanding its appeal discussed.

Muir, David;
Kerley, David;
Claiborne, Ron

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