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Fund-Raising Efforts #102687

ABC Evening News for Saturday, May 24, 1986
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(Studio: Kathleen Sullivan) Report introduced.

(NYC: Jeff Greenfield) Econ. and soc. reality of major fund-raising events such as Live Aid, HandsAcrossAmerica and others examined. Results of Live Aid's fund-raising for African famine relief cited as example; details given, scenes shown. Media's role discussed as illustrated by ABC, CBS and NBC approach to Ethiopian famine. [Former ABC executive Burton BENJAMIN - explains pressures dictating national news coverage.] [Agency for International Dvt. admin. Peter McPHERSON - notes lack of necessary cooperation from Ethiopian government in food distribution efforts.] [Catholic Relief Services spokesperson Robert McCLOSKEY - suggests media revive story occasionally.] [HandsAcrossAmerica org. Ken KRAGEN - hopes event will have lasting impact.] Live Aid organization Bob Geldof mentioned organization tomorrow's Sport Aid for African famine relief.

Greenfield, Jeff;
Sullivan, Kathleen

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