ABC Evening News for Tuesday, Sep 15, 1987
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(Studio: Peter Jennings) Report introduced.
(NYC: John Martin) Econ. importance of ratings to television networks explained; use of Nielsen company's new device called the people meter to rate shows examined. Scenes shown. This week's ratings for CBS, ABC and NBC listed on screen as example [ABC research vice president Marvin MORD - cites rel. between ratings and age of viewers.] Strengths and weaknesses of people meters outlined. [NBC research spokesperson William RUBENS - comments.] [CBS research spokesperson David POLTRACK - claims device is biased against CBS.]
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