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(Studio: Peter Jennings) Report introduced.
(Los Angeles, California: Jeff Greenfield) Impt. of television to California pols. featured; details given, scenes shown from various political campaigns. [Pol. consultant Joe CERRELL - says three most important things in state-wide election are TV, television and TV.] [Pol. media advisor George GORTON - talks about outmoded nature of personal pols.] Senator Pete Wilson's approach to reelec. campaign against opponent Leo McCarthy examined; television ads. shown. [McCarthy campaign director Darry SRAGOW - explains television ads.] [Voter Debbie RALPH - laments fact that cands. no longer meet voters.] [CERRELL - says soon it will all be done in TV studios.]
- Greenfield, Jeff;
- Jennings, Peter
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