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American Agenda (Environment: Green Consumerism) #134653

ABC Evening News for Tuesday, May 14, 1991
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(Studio: Peter Jennings) Report introduced.

(New York: Ned Potter) Expansion of "green consumerism," which calls on Americans to use environmentally safe products examined. [Environment writer Joel MAKOWER - comments on business response.] Du Pont, Sprint, GM, Chevron environmentally linked television ads shown. [New York City consumer commissioner Mark GREEN - addresses some product claims.] [Consumer advocate Ken DEUTSCH - explains to shoppers what is degradable.] [CONSUMER - responds.] Furor over Chevron's ad campaign examined. [National Toxic Campaign Michael PICKER, Public Media Center's Herbert Chao GUNTHER - talk about issue of companies' environmental ads.] [Chevron's Dan JOHNSON - responds.] [MAKOWER - says national set of rules is needed.]

Reporter(s):
Jennings, Peter;
Potter, Ned
Duration:
00:04:30

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