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Sports: College Basketball, Hill, Nike Empire #153503

ABC Evening News for Sunday, Apr 03, 1994
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(Studio: Carole Simpson) Report introduced.

(Studio: Dick Schaap) Highlights shown from the women's college basketball tournament finals won by University of North Carolina over Louisiana Tech. Tomorrow's men's finals between the University of Arkansas and Duke University, led by Grant Hill, previewed; semi-final game scenes shown. [Coach Mike KRZYZEWSKI, author John FEINSTEIN - laud Hill.] [HILL - talks about President Clinton's attendance.]

(Beaverton, OR: Armen Keteyian) The Nike shoe empire and its deep reach into sports that now extends to the high school level featured; scenes shown. [Sports columnist Dwight JAYNES - likens Nike to a 2000-pound octopus.] [Nike sports marketing vice president Steve MILLER, Goodpasture High School principal John McCAULEY - talk about Nike's goals.] The eligibility controversy caused by Nike's gift certificates given to high school players in violation of the rules and the issue of Nike's influence on young players outlined. [Goodpasture High School Ron MERCER, MILLER - comment.] [Artesia High School coach Wayne MERINO - worries about Nike's control of kids.] [Nike sports management president Terdema USSERY - defends Nike's objectives.]

Keteyian, Armen;
Schaap, Dick;
Simpson, Carole

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