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American Agenda (Economy: Ford's Global Idea) #155907

ABC Evening News for Thursday, Sep 15, 1994
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(Studio: Peter Jennings) McDonald's Corp.'s simple formula for success outlined.

(Kansas City: Garrick Utley) Ford Motor Company's global idea for a six-billion dollar car examined; television ad shown of the new basic model designed for all world markets. [Ford's British foreign chairman Alex TROTMAN, car launch coordinator Wayne CAMPBELL - show the car.] The "flexible manufacturing" adjustments of models for different markets explained and shown. Computer animation shown. [Engineering team leader Malcolm THOMAS - talks about global links.] The risks in Ford's consolidation into one global bureaucracy reviewed. [Auto industry analyst David HEALY - cites the risks.] [TROTMAN - defends taking the step.]

Reporter(s):
Jennings, Peter;
Utley, Garrick
Duration:
00:04:50

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