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Teenage Drinking / Hooch #165222

ABC Evening News for Saturday, Mar 16, 1996
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(Studio: Aaron Brown) Report introduced.

(Los Angeles: Judy Muller) The marketing of a British beverage called Hooch, which is an alcoholic lemonade that is appealing to underage drinkers because of its sweet taste and its advertising, featured. [DRINKER, "Alcohol Concern" Eric APPLEBY, Tenstar Marketing Marty FAGAN, Los Angeles Children's Hospital Dr. Richard MacKENZIE - talk about the drink's appeal.] The phenomenon of younger and younger drinkers in the United States noted.

Reporter(s):
Brown, Aaron;
Muller, Judy
Duration:
00:02:30

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