ABC Evening News for Tuesday, Apr 16, 1996
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(Studio: Peter Jennings) Report introduced.
(New York: Aaron Brown) The prospects of a price war in the cereal business as a result of poor sales due to overpricing examined. [Post Cereals executive vice president Mark LECKIE - cites consumer dissatisfaction with cereal prices.] The pressure now on Kellogg's and General Mills since Post has dropped its prices noted. [Representative Charles SCHUMER - comments.]
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