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(Studio: Carole Simpson) Report introduced.
(Washington: Jim Williams) The high stakes bidding war for the next television contracts with pro football examined; statistics on fees over the years cited. [Senior NFL (National Football League) vice president Val PINCHBECK, broadcasting analyst Paul SWEENEY, Pilson Communications, Incorporated, Neal PILSON - talk about TV, football and money.] The importance to a network of a football contract despite declining audience explained. The options for CBS if it gets back into football coverage reviewed.
- Simpson, Carole;
- Williams, Jim
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