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A Closer Look (Economy: Teenage Buying Power) #177243

ABC Evening News for Wednesday, Nov 25, 1998
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(Studio: Peter Jennings) Report introduced.

(Los Angeles: Jane Clayson) The teenage consumer featured; statistics cited to illustrate this shift in buying power and the marketing aimed at this new generation of spenders; scenes shown from the mall. [Three TEEN; Teenage Research unlimited Peter ZOLLO, The Limited Too Diane NYE - talk about teen shopping.]

(Studio: Peter Jennings) Report introduced.

(Atlanta: Erin Hayes) This year's high-priced sophisticated interactive toys and video games featured; samples shown. [Several SHOPPERS - comment.] [Toy market analyst Jill KRUTICK, to MOTHERS - talk about higher-priced items.] [Toy Manufacturers of America Terri BARTLETT - notes the latest yo-yo craze.]

Reporter(s):
Clayson, Jane;
Hayes, Erin;
Jennings, Peter
Duration:
00:05:00

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