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A Closer Look (Advertising: Super Bowl Football) #183000

ABC Evening News for Thursday, Jan 28, 1999
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(Studio: Peter Jennings) Statistics presented on the cost of advertising at the Super Bowl.

(New York: JuJu Chang) Super Bowl ads for unknown products featured; sample ads shown. [Hotjobs.com CEO Richard JOHNSON - says ads are a big stakes game.] [Bozell Worldwide Jay SCHULBERG - says instantaneous recognition could come about.] Apple's famous ad from 16 years ago recalled. ["Advertising Age" magazine Bob GARFIELD - says some ads just come and go.] [Monster.com Jeff TAYLOR - cites the company's ad campaign.]

(Studio: Peter Jennings) Survey finding that 7 percent of views tune into the Super Bowl just for the ads noted.

Chang, JuJu;
Jennings, Peter

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