Vanderbilt Television News Archive

× The Vanderbilt Television News Archive is currently closed to in-person research, but is still fulfilling loan requests. For the latest information about COVID-19 (coronavirus disease), visit vu.edu/coronavirus.
Search the Archive

A Closer Look (Advertising: Super Bowl Football) #183000

ABC Evening News for Thursday, Jan 28, 1999
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.

(Studio: Peter Jennings) Statistics presented on the cost of advertising at the Super Bowl.

(New York: JuJu Chang) Super Bowl ads for unknown products featured; sample ads shown. [Hotjobs.com CEO Richard JOHNSON - says ads are a big stakes game.] [Bozell Worldwide Jay SCHULBERG - says instantaneous recognition could come about.] Apple's famous ad from 16 years ago recalled. ["Advertising Age" magazine Bob GARFIELD - says some ads just come and go.] [Monster.com Jeff TAYLOR - cites the company's ad campaign.]

(Studio: Peter Jennings) Survey finding that 7 percent of views tune into the Super Bowl just for the ads noted.

Reporter(s):
Chang, JuJu;
Jennings, Peter
Duration:
00:03:30

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.