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Retail Selling / Discount Stores #184989

ABC Evening News for Saturday, Feb 06, 1999
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(Studio: Elizabeth Vargas) Report introduced.

(New York: Jami Floyd) The changing world of retail shopping examined; scenes shown of television ads by discount retailers aimed at luring wealthier customers away from department stores. [Architect/designer Michael GRAVES - describes his housewares line sold at Target.] [Target vice president Ron JOHNSON, Salomon Smith Barney Richard CHURCH - outline discount stores' sales strategy.] Sales of the Martha Stewart line at KMart noted. [Shopper Helen ZAHN - comments.]

Floyd, Jami;
Vargas, Elizabeth

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