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A Closer Look (Hard Sell) #194373

ABC Evening News for Monday, Sep 11, 2000
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(Studio: Peter Jennings) A closer look at the "consumer's mind" introduced.

(Paramus, New Jersey: Ned Potter) Consumer research using NASA (National Aeronautics and Space Administration) technology to analyze viewers' brain waves featured; scenes shown of relaxation therapy in the field of auto marketing. [Bergenfield, New Jersey, biology teacher Terry KELLY - shows off her new PT Cruiser.] [Cultural anthropologist Clotaire RAPAILLE - explains the seduction of the consumer into buying a certain model car.] [Capita Research President David HUNTER - likens the consumer's head to a camcorder.]

Jennings, Peter;
Potter, Ned

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