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Television and Politics / Marketing / Children #194643

ABC Evening News for Wednesday, Sep 27, 2000
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(Studio: Peter Jennings) Report introduced.

(Washington: John Martin) Admission by Hollywood executives that R-rated violent programming is test marketed to young children featured; scenes shown from Senate hearings. [Universal Studios co-chairman Stacy SNIDER, Walt Disney Company president Robert IGER - says children will no longer be targeted.] Research by the Parents Television Council on movie ads on TV between 8-9 PM noted. [In response to voice of Senator John McCain, Warner Brothers president Alan HORN - promises not to market R-rated to children under 17.] [Senators Sam BROWNBACK, Kay Bailey HUTCHISON - pressure the movie people.]

Jennings, Peter;
Martin, John

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