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A Closer Look (Buyer Beware) #195240

ABC Evening News for Wednesday, Jan 03, 2001
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(Studio: Peter Jennings) A close look at television advertising by drug companies because the FDA (Food and Drug Administration) says the ads exaggerate and distort the facts presented.

(Washington: Jackie Judd) Drug company television ads examined; samples promotions shown, including Celebrex arthritis and Claritin and Flonase allergy drug ads. [Georgetown University hospital Dr. Bradford PONTZ - explains how patients react to television ad claims.] [FDA (Food and Drug Administration) Tom ABRAMS, RxHealthValue Dr. Sharon LEVINE - suggest there is misleading information.] The refusal of four pharmaceutical companies to be interviewed noted.

(Studio: Peter Jennings) Further information on the ABCNews Website noted.

Jennings, Peter;
Judd, Jackie

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