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Cereal / Nutrition #207594

CBS Evening News for Saturday, Dec 12, 1970
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(Studio) Consumers challenge dry cereal nutrition claims.
REPORTER: Roger Mudd

(No location given) [TV ADS. SHOWN.] [Robert CHOATE - says cereals have little food value; wants federal standards.] 2 companies sell 80% cereals. [General Mills J. P. McFARLAND - claims ads. true.] [Frederick STARE - says cereals good food.] [WOMEN - say report doesn't affect purchases.] [STARE - says cereals should give 1/4-1/3 daily energy needs.] Sales little changed since report
REPORTER: Ponchitta Pierce

Mudd, Roger;
Pierce, Ponchitta

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