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(Studio) Los Angeles telephone system being improved.
REPORTER: Roger Mudd
(Los Angeles, California) [GENERAL PHONE AND ELECTRONICS COMPANY COMMERCIAL SHOWN.] General Phone Bill spending $1/2 million for ads. to change public image. [General Phone Press Robert SULLIVAN - breaks tradition to get public attention] [Unidentified telephone INSTALLER discusses installation with customer.] Employee ruled relaxed; hair and beards allowed; women doing tough jobs; male operators. [Robert SEGALL - says repairmen helpful, but equipment no better.] [SULLIVAN - says quality of employees improved.] [COMMERCIAL SHOWN.]
REPORTER: Bill Stout
- Mudd, Roger;
- Stout, Bill
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