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Analysis (Opinion Polls) #224901

CBS Evening News for Wednesday, Sep 20, 1972
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(Studio) Opinion polls figure large in campaign `72.
REPORTER: Walter Cronkite

(DC) Program seems more imp. in campaign `72 than personality or party. Polls, another factor, said "vaguely wrong," have election effect. House of Representative bill would req. pollsters to publicize method; Gallup says OK; Harris claims 1st Amendment violation. Pollsters say polls don't determine election outcome, but can affect details of campaign, such as funds, strategies. Truman-Dewey contest of 1948 cited. Nixon, McGovern said both devoid of wit. Party appeal not strong this year. Gallup says Democrats more disaffected than ever. McGovern's program said too much, too specific, too fresh, too different for public to swallow.
REPORTER: Eric Sevareid

Cronkite, Walter;
Sevareid, Eric

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