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(Studio) Cattle industry spokesperson says temporary surplus of beef exists. Supermkts. must cut prices or force cattlemen out of business.
REPORTER: Walter Cronkite
(Los Angeles, California) Price of beef on hoof drops. Exs. of lowered beef prices outlined. Customers react to prices. Beef prices expected to rise again, however.
REPORTER: Terry Drinkwater
(NYC) Mkts. advertise specials on meat. [Vice President Sloan's supermkts. Bill HECK - believes cattle held back to increase price at market, but now beef begins to reach market and prices lower.]
REPORTER: David Henderson
- Cronkite, Walter;
- Drinkwater, Terry;
- Henderson, David
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