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California Milk Ad. / FTC Objections #233833

CBS Evening News for Friday, Apr 12, 1974
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(Studio) Federal government questions whether milk is healthy for all.
REPORTER: Roger Mudd

(San Francisco, California) California milk board commercial with actor Michael Landon tells of importanceo of milk. Ad campaign began 4 years ago. FTC persuaded ad to drop phrase: "Everyone needs milk." New phrase is "Milk has something for everybody. Even Mark Spitz." Milk consumption incrd. 6% in California. FTC (Federal Trade Commission) says ads involve false advertising. [FTC Paul HODGE says milk board and its ad agency say milk needed by all in any amts.] [U. Georgia medical center Dr. Harold HARPER says some people can't digest milk.] California milk board says FTC exaggerates scope of problem. [California agriculture department Harry KRADE says no known fatalities in this area. People know if they can digest milk or not.] Legal battle looms. Diahann Carroll repeats slogan in commercial.
REPORTER: Richard Wagner

Mudd, Roger;
Wagner, Richard

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