Search the Archive

Ford Co. / Small Cars #235962

CBS Evening News for Wednesday, Aug 28, 1974
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.

(Studio) Ford cuts back production of Pinto. Small car sales declined.
REPORTER: Roger Mudd

(Detroit, Michigan) Big cars selling again. [Ford dealer Dick DUNCAN - says matter of getting big cars, not selling them.] [Ford Vice President John NAUGHTON - says long-term trend for small cars still there.] In 1960, small cars had 10% market 25% in 1968. 40% in 1971. In January 1974, 57%, due to gas shortage. 45% Jun. 1974. [Ford dealer Frank KISTLER - says young want small economy car.] Ford Motor Company film Ahown. Ford banks on intermediary car; not luxury, but not small.
REPORTER: Sharron Lovejoy

Lovejoy, Sharron;
Mudd, Roger

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.