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FTC / Medical Ad. / Eye Products / AMA #238280

CBS Evening News for Tuesday, Dec 23, 1975
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(Studio) FTC (Federal Trade Commission) proposes rule allowing eye doctors and manufacturers of eyeglasses and contact lens to advertise products and services. FTC (Federal Trade Commission) criticized American Medical Association for its ban on doctors' ad. Cartoon from "The New Yorker" by Don. Reilly illustrates doctor advertising.
REPORTER: Walter Cronkite

(Chicago, Illinois) American Medical Association says medical advertising would erode professionalism. [Pathologist Dr. Earl CALDWELL - cites advantages of ad.] [American Medical Association spokesperson Dr. James SAMMONS - says doctors don't need to advertise. Not part of good medical care.] [CALDWELL - says would be helpful for customer to know different fees.] [SAMMONS - says doctors do their best with each patient; service doesn't require ad.] American Medical Association to block advertising.
REPORTER: Randy Daniels

Cronkite, Walter;
Daniels, Randy

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