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(Studio) Both Ford and Carter camps complain with regard to other's ads.
REPORTER: Walter Cronkite
(NYC) (Ford television commercial shown.) Carter camp complains with regard to this type of Ford ad; signs are Carter forces about to retaliate. [Lyndon B. Johnson 1964 commercial shown.) LBJ ad produced by Tony Schwartz, hired 2 weeks ago to produce ad for Carter. [SCHWARTZ - says each side has forced other to different appearance than earlier in campaign.] (Carter commercial shown.) Objections to Ford ad with covers of "Newsweek" and "Playboy" mags. noted. ["Playboy" assistant editor G. Barry GOLSON - says magazine doesn't like to be used in partisan way; legal cnsl. is looking into legal action; magazine has demanded ad's withdrawal.] Neither side has registered formal complaint with Fair Campaign Practices Committee; committee predicts tough last-min. media blitz by both.
REPORTER: Don Kladstrup
- Kladstrup, Don;
- Cronkite, Walter
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