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Swine Flu #243510

CBS Evening News for Tuesday, Nov 23, 1976
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(Studio) Suspected case of swine flu reported in Concordia, Missouri.
REPORTER: Walter Cronkite

(Concordia, Missouri) Larry Hardison suspected swine flu victim. [HARDISON - explains symptoms.] Doctors say Hardison fully recovered. [Concordia TOWNSPEOPLE react to prospect of getting swine flu shot.] [Center for Disease Control Dr. David SENCER - says if Hardison had swine flu, it didn't spread to his family.]
REPORTER: Randy Daniels

(Studio) Media blitz gearing up to encourage swine flu shots.
REPORTER: Walter Cronkite

(New York) television commercial on swine flu shown. [US Public Health Service Dr. West Delano MERIWETHER - outlines what groups commercials are aimed at.] Media blitz outlined. [Ad agency president David ALTMAN - thinks any advertising for swine flu shots should be persuasive. Health of American at stake.] [Ad agency executive Samuel FERBER - thinks message to be pithy and effective.]
REPORTER: Mitchell Krauss

Cronkite, Walter;
Daniels, Randy;
Krauss, Mitchell

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