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Polls / Political Campaigns #245463

CBS Evening News for Monday, Apr 19, 1976
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(Studio) Report on political poll.
REPORTER: Walter Cronkite

(DC) In January 1960, John F. Kennedy laid out political strategy with pollster, Louis Harris. Film shows Kennedy and Senator Hubert H. Humphrey in 1960. Harris' West Virginia poll helped JFK. Polls now necessary to campaign.
REPORTER: Roger Mudd

(Cambridge, Massachusetts) [CALLER - asks someone what they like about Jimmy Carter.] 6 interviewers question IN residents. Answers turned over to Carter pollster, Patrick Caddell. [CADDELL - explains how polls help.] [Campaign director Hamilton JORDAN - says polls deal with issues important in each state.] Cost or face-to-face poll is $20,000. Telephone polls cost $10,000. Peter Hart and Assocs. of Washington, DC handle polling for Rap. Morris Udall and CBS. [CALLER - asks Pennsylvania voter for opinion of Udall. ] [Pollster HART - told Udall that blue-collar voters and women were most susceptible to change to him. Explains strategy.] [UDALL - says if spends $100,000 for ad., should spend $20,000 to see what people are concerned about.] Senator Henry Jackson uses 2 pollsters, Tulley Presser of New York and Bill Hamilton of DC.
REPORTER: Roger Mudd

(Aboard train) [JACKSON - says polling is very important.]
REPORTER: Roger Mudd

(DC) Democratic candidates who didn't survive primaries, didn't use polls.
REPORTER: Roger Mudd

Cronkite, Walter;
Mudd, Roger

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