Vanderbilt Television News Archive

(Studio) Report on Olympics.
REPORTER: Roger Mudd

(Montreal, Canada) ABC film shows Finn, Lasse Viren, who won 10,000 meter run. He took off his shoes after race, which are made by Japanese co.
REPORTER: Roger Mudd (narrates)

(Montreal, Canada) United States retail sales of athletic shoes topped $1.4 billion last year World sales near $5 billion. All companies want their shoes worn on winning feet. Olympic orging. committee said no company could give away equipment closer than 1 mile to Olympic Village. Adidas wanted its shoes seen on television but not its giveaway headquarters [US fencing team Stephen KAPLAN - tells how Converse Company outfitted fencing team.] Olympic Village sports shop paid money for rent, yet athletes were given supplies free by companies Orging. committee gets court injunction against Adidas. Rumored athletes are paid to wear certain shoes. [Converse Shoe Company Joe DEAN - says German companies are involved.] West German companies are Adidas and Puma. [Puma Shoe Company Gerd DASSLER - won't comment on athletes being paid.] Adidas admits cash payments to athletes in 1968, but now subsidizes United States track clubs. [Adidas Shoe Company Horst DASSLER - cites loss of business to other companies due to payments.] CBS gets copy of agreement between assistant United States track coach, Brooks Johnson and Puma Company Johnson refuses interview; his explanation of agreement noted. After agreement signed, star sprinter, Steve Williams, switched from Adidas to Puma. Williams didn't make it to Olympics. Contract offered to American athletes from Puma representative Contract described. [Cross country coach San Jose State University Don RIGGS - says heard Vogel was "bag man" for Puma.] Puma orders Vogel out of its headquarters US Olympic Committee powerless to act unless charges proved.
REPORTER: Steve Young

(Studio) USSR asks $100 million for television rights to 1980 Moscow Olympics.
REPORTER: Roger Mudd