CBS Evening News for Tuesday, Jan 04, 1977
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(Studio) Coffee boycott, begun in New York, now spreading elsewhere, like Michigan, Florida, WA, Oregon and Massachusetts. Coffee experts say sustained boycott would take 2 mos. to be effective.
REPORTER: Roger Mudd
(NYC) In Dayton, Ohio, Liberal Mkts. chain advocates boycott, as do mbrs. of Daitch-Shopwell chain in New York. In Hartford, Connecticut, mayor calls for boycott and many stores and restaurants comply. Shopwell spokesperson Paul Gross reports limited response so far. [GROSS - says it's hard for people to break old habits.] [WOMAN - says she'll cut down, but not sure with regard to giving it up.] [3rd WOMAN - says she'll drink it.] Brazilian officials say weather to blame for bad year [Brazilian Coffee Institute spokesperson Cesar GOMES - says bad frost is cause; says Brazilians pay more than Americans] [National Coffee Association spokesperson George BOEKLIN - says boycotts are coercive.] New York City Commissioner of Consumer Affairs Elinor Guggenheimer, who started boycott before Christmas, disagrees. [GUGGENHEIMER - says only kind of coercion would be price controls.] Idea of boycott has spread even to "21 Club" in NYC, where tea is free, coffee is $1.50 pot. [Club president peter KRIENDLER - cites reaction of customers.] When present price hikes passed on to consumers, boycott supporters say boycott will be intensified.
REPORTER: Mitchell Krauss