CBS Evening News for Sunday, Dec 04, 1977
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(Studio) Report on composer whose works are probably heard more at present than Bach and Bacharach combined.
REPORTER: Morton Dean
(NYC) Details of career of commercial jingle composer Ginny Reddington given; is compared to Barry Manilow. (TV ad shown.) Reddington wrote one McDonald.'s jingle. [REDDINGTON - discusses importance of lyrics in jingles, rather than melody.] Other jingles by Reddington include Holiday Inns and National Airlines. (Gulf Oil Company, Johnson's Baby Powder and Hart Flea Collar television ads shown.) [REDDINGTON - talks about time it takes to write jingle and challenge involved.] Her present work on Colgate Toothpaste jingle noted.
REPORTER: Charles Osgood
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