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Auto Industries / New Models / M.P.G. Standards #254067

CBS Evening News for Thursday, Sep 01, 1977
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(Studio) Auto. makers traditionally unveil new models at this time of year This is underway in Detroit, but little different this year
REPORTER: Roger Mudd

(Detroit, Michigan) This is first year auto. mfrs. have had to meet government requirements with regard to m.p.g. ratings. Details of this law and how it will affect car mfging. noted. (Ford Motors films shown.) Ford Motors hopes that new model, Fairmont, and Mercury Zephyr will sell well enough to bring m.p.g. rating average up so there will be less difficulty in making and selling bigger cars, like LTD station wagon, with Environmental Protection Agency mile estimate of 15 m.p.g. [Ford Motors president Lee IACOCCA - notes 1-car family, with need for station wagon, may nave to forego buying it because it doesn't meet fuel economy average for particular year Thinks that takes away freedom of choice.] General Motors Corporation and Chrysler methods of meeting problem noted. Though 1977 was good year for sales, auto. industry was less successful in areas with regard to air bags and President Carter's gas guzzler tax, General Motors Corporation involvement in lawsuits because of Oldsmobiles with Chevrolet engines, and bare extension of tightened emission standards. Prices continue to go up.
REPORTER: Don Webster

Reporter(s):
Mudd, Roger;
Webster, Don
Duration:
00:02:30

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