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Ads On Children's Programming / FTC Recommendations #256576

CBS Evening News for Friday, Feb 24, 1978
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(Studio) Estimates with regard to amts. spent by advertisers in ads for cereal, candy and toys on children's television programming given. FTC (Federal Trade Commission) investigation and release of recommendations reported.
REPORTER: Walter Cronkite

(NYC) Details of FTC (Federal Trade Commission) staff recommendations listed. television commercials shown. Efforts of Action for Children's Television (ACT) described; group is based in Massachusetts. [ACT president Peggy CHARREN - says it's unfair to use public air waves to encourage children to begin, and likely continue, buying habits that are hazardous to health.] [Kellogg Company Vice President Gary COSTLEY - cites objections to FTC (Federal Trade Commission) report] [National Association Broadcasters president Vincent WASILEWSKI - cites objections to FTC (Federal Trade Commission) report] Upcoming FTC (Federal Trade Commission) vote and expected recommendations noted.
REPORTER: Richard Roth

Cronkite, Walter;
Roth, Richard

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