CBS Evening News for Wednesday, Mar 15, 1978
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(Studio) Federal government's rising concern over telephone solicitation or advertising messages reported.
REPORTER: Walter Cronkite
(NYC) Promotional film shown. Details given with regard to use of triggering devices by salesmen using phones for potential sales. Consumer advocates' chgs. that this is invasion of privacy and resulting White House and congress move towards look at whole area of telephone solicitation. Income of phone solicitation compared to that of United States Steel. [Telephone mktr. Murray ROMAN - doesn't want to call anyone who doesn't want to be called because of expense.] Roman's expenses cited; he doesn't use computers to call persons on prepared lists from members of orgs. like American Express, Monsanto and American Bar Association Ex. of telephone call played. Roman's position re: invasion of privacy issue and own 1st amendment rights stated. [ROMAN - says number in telephone book means to him that person can be called, but not called and abused.] [Rutgers Law School spokesperson Richard PARKER - says methods may be successful, but most he's spoken to regard it as intrusion on privacy.] Some suggestions for regulation listed.
REPORTER: Betsy Aaron
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