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New Poison Symbol #257778

CBS Evening News for Wednesday, May 10, 1978
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(Studio) Report on baseball team that symbolized one man's poison.
REPORTER: Roger Mudd

(Pittsburgh, Pennsylvania) Report is on development of new poison symbol, called Mr. Yuk, that helps keep children away from dangerous substances. Background of symbol's development, in Pittsburgh Poison Center at Children's Hospital there, given. [Center director Dr. Richard MORIARTY - details research to develop poison symbol kids would find repulsive. Notes he has to turn down mfrs. who want to print symbol on T-shirts, etc., because it would destroy meaning.] Weakness of using old skull and crossbones symbol for poison in Pittsburgh, where baseball team's name is Pirates, stated. television ad for Mr. Yuk symbol shown. [Rachel GUBERMAN - describes Mr. Yuk's face.] Lack of child poisoning deaths in Pittsburgh since symbol came into use noted.
REPORTER: Charles Osgood

Mudd, Roger;
Osgood, Charles

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