CBS Evening News for Thursday, May 11, 1978
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(Studio) FTC's indications to entertainment personalities to be prepared to verify claims made in commercial where they endorse products or face possible federal prosecution reported.
REPORTER: Roger Mudd
(DC) FTC (Federal Trade Commission) action as result of case involving ads made by Pat Boone for Acne-Statin; television and print ads for Acne-Statin shown. Boone's response and agreements with FTC (Federal Trade Commission) detailed. Concern of celebrity agent Marty Ingels with regard to Boone's agreement to be partially responsible for refunds of product reported [INGELS - notes questions he's gotten from stars about endorsing products and their liability in doing so. Thinks new dvts. not good for ind. Mentions Robert Mitchum.] FTC (Federal Trade Commission) distinctions in product endorsements outlined.
REPORTER: Richard Roth
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