× The Vanderbilt Television News Archive is currently closed to in-person research, but is still fulfilling loan requests. For the latest information about COVID-19 (coronavirus disease), visit vu.edu/coronavirus.
Search the Archive

FTC / Stars' Product Endorsements #257795

CBS Evening News for Thursday, May 11, 1978
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.

(Studio) FTC's indications to entertainment personalities to be prepared to verify claims made in commercial where they endorse products or face possible federal prosecution reported.
REPORTER: Roger Mudd

(DC) FTC (Federal Trade Commission) action as result of case involving ads made by Pat Boone for Acne-Statin; television and print ads for Acne-Statin shown. Boone's response and agreements with FTC (Federal Trade Commission) detailed. Concern of celebrity agent Marty Ingels with regard to Boone's agreement to be partially responsible for refunds of product reported [INGELS - notes questions he's gotten from stars about endorsing products and their liability in doing so. Thinks new dvts. not good for ind. Mentions Robert Mitchum.] FTC (Federal Trade Commission) distinctions in product endorsements outlined.
REPORTER: Richard Roth

Mudd, Roger;
Roth, Richard

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.