× The Vanderbilt Television News Archive is currently closed to in-person research, but is still fulfilling loan requests. For the latest information about COVID-19 (coronavirus disease), visit vu.edu/coronavirus.
Search the Archive

Tobacco Ind. vs. Government Anti-Smoking Campaign #259451

CBS Evening News for Friday, Aug 04, 1978
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.

(Studio) President Carter's upcoming visit to North Carolina tobacco country noted. Press spokesperson's remarks about Carter's attitude toward smoking given. Department of Health, Education and Welfare Secretary Joseph Califano's federal anti-smoking program mentioned; tobacco industry reaction reported.
REPORTER: Roger Mudd

(Wilson, North Carolina) Damage to image of tobacco growers by government anti-smoking campaign noted. R. J. Reynolds Company reaction reported [Company spokesperson Robert BAUER - comments on number of people depending on tobacco for livelihood and pride in being in business] Company's Pride in Tobacco campaign described; North Carolina Governor James Hunt's support for program stated. [HUNT - discusses important of tobacco to people in state.] Plans for Carter's visit outlined. Tobacco industry's avoidance of health issue cited. [Agriculture commissioner James GRAHAM - says too much of anything will kill person.]
REPORTER: Bruce Hall

Hall, Bruce;
Mudd, Roger

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.