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(Studio) Report introduced
REPORTER: Morton Dean
(San Francisco, California) Advertising efforts of Saint Francis Memorial Hospital noted. [Hospital mkting. director Ann FYRE - explains position.] Fin. situation faced by United States hospitals and role played by advertising examined. [Saint Francis spokesperson H. Kent HANSEN - defs. practice.] [Med. society president Dr. David ALIEN - criticizes advertising.] Ad campaign of Comp-Care, an alcoholic treatment program, shown, discussed. [Comp-Care Vice President Ed CARELS - acknowledges potential for abuse.] Impact of ads on Saint Francis noted. [Patient Pam OWEN - comments.]
REPORTER: Barry Petersen
- Dean, Morton;
- Petersen, Barry
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