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Television Boycott #278021

CBS Evening News for Monday, Jun 29, 1981
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(Studio) Report introduced
REPORTER: Dan Rather

(DC) Coalition for Better television reported calling off planned television boycott; details given. include Reverend Don. Wildmon's support of Hershey Company [WILDMON - explains decision to call off boycott.] Wildmon's reticence discussed. [Moral Majority spokesperson Reverend Jerry FALWELL - chgs. companies with carelessness.] Sponsorship of shows said dropped by Procter and Gamble, Miles Labs, Warner Lambert and SmithKline reported meeting with Wildmon's group. [American Advertising Federal spokesperson Howard BELL - acknowledges limited effect of boycott threat.] Response of ABC, CBS, and NBC outlined on screen. [WILDMON - warns against new television programs.] Org.'s continued monitoring and possible boycott mentioned.
REPORTER: Bruce Morton

Morton, Bruce;
Rather, Dan

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