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Subliminal Advertising #288265

CBS Evening News for Thursday, Dec 29, 1983
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(Studio) Report introduced
REPORTER: Dan Rather

(E. Lansing, Michigan) Stimutech Incorporated's promotion and product of subliminal advertising for use on home computers examined. [Stimutech spokesperson Michael ERB - explains company's approach.] Company's subliminal cassette programs discussed. [Company spokesperson James CRAWFORD and ERB - note Aldous Ruxley's "Brave New World", Ceo. Orwell's "1984", Vance Packard's "Hidden Persuaders" were inspirations.] [PACKARD - never anticipated such use of subliminal messages.] New Jersey movie theater's use of subliminal messages in 1950s recalled. [Dr. Wallace La BENNE, Anthony GREENWALD - debate effectiveness of subliminal messages.] [Marsha and David MURRAY - praise Stimutech tapes.] [GREENWALD - believes tapes are fad.]
REPORTER: Ned Potter

Potter, Ned;
Rather, Dan

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