CBS Evening News for Saturday, Jul 23, 1983
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(Studio) Report introduced.
REPORTER: Bob Schieffer
(NYC) Specialty ice creams featured; films shown. [PEOPLE - like product] Despite foreign names, premium ice creams noted all made in US; Haagen-Dazs cited as example [Haagen-Dazs founder Reuben MATTUS - explains marketing technique.] [Godiva Chocolates spokesperson Thomas FEY - defs. exorbitant price for Godiva ice cream.] [PEOPLE - comment.]
REPORTER: Ray Brady
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