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Pasta War #293028

CBS Evening News for Saturday, Sep 03, 1983
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(Studio) Report introduced
REPORTER: Bob Schieffer

(NYC) Pasta war between United States and Italian mfrs. examined. [PEOPLE - are unaware of difference between the two.] Current status of Italian pasta sales in United States mentioned. [C.F. Mueller Company spokesperson Clinton MERRICK - fears encroaching Italian pasta.] Several television commercials shown; focus of US defensive against Italian competitors outlined. [National Pasta Association spokesperson JosephLICHTENBERG - notes inability of United States firms to compete against foreign govts.] [Italian embassy spokesperson Gerardo CARANTE - feels prestige of Italian pasta contributes to sales in US.] [PEOPLE - praise Italian pasta.]

Brady, Ray;
Schieffer, Bob

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