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(Studio) Report introduced
REPORTER: Dan Rather
(Winston-Salem, North Carolina) Tobacco industry's offensive against anti-smoking crusades of various groups, include American Cancer Society, examined. [R. J. Reynolds Tobacco Company spokesperson E. A. HORRIGAN, Junior - believes antismoking campaign is based on emotionalism rather than scientific data.] No. stopping smoking since 1964 mentioned; R. J. Reynolds' ad in "Time, Newsweek, Wall Street Journal" and "New York Times" shown. [American Cancer Society spokesperson Dr. Cyril SCHULMAN - claims tobacco companies are without defense] Reynolds campaign said aimed as well at increasing number of restrictions on smoking areas. [HORRIGAN - claims passive smoking issue is political rather than factual.] R. J. Reynolds' rationale for organization campaign itself rather than going through Tobacco Institute as is the norm explained.
REPORTER: Bruce Hall
- Hall, Bruce;
- Rather, Dan
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