Search the Archive

Campaign 1984 / Bush, Mondale, Reagan #294168

CBS Evening News for Thursday, Oct 04, 1984
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.

(Studio) Walter Mondale's response to Vice President George Bush's complaint about size of his taxes reported President Reagan's mastery at using television to his advantage considered.
REPORTER: Dan Rather

(DC) Reagan's use of television and resulting distortion of his policies examined; films shown. Orchestration of television coverage said absorbing White House with goal of emphasizing President's personality; sev. exs. given. [David GERGEN - considers it a mistake to link President with negative images on TV.] Aides said admitting that helicopter engines are revved up to prevent President from hearing reporters' questions; irony of general perception that Reagan is at his best in spontaneous situations since aides run interference to prevent such spontaneity noted. [REAGAN - jokes about raising heckler's taxes, poor reviews from Tass, avoids question about pressure on other Republicans to conform; responds to inner city school's dilapidation with personal anecdote.] Incr. frequency of gaffs by President said result of effort to appear accessible. [REAGAN - equates security lapses at Beirut embassy with remodeling kitchen.] [GERGEN - notes President's ability to turn mistake into attribute.]
REPORTER: Lesley Stahl

Reporter(s):
Rather, Dan;
Stahl, Lesley
Duration:
00:05:40

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.