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Procter and Gamble #294309

CBS Evening News for Tuesday, Nov 13, 1984
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(Studio) Report
REPORTER: Dan Rather

(Clymer, Pennsylvania) Persistent rumors in coal mining regions of Pennsylvania that Procter and Gamble's logo is symbol of Satan examined. [WOMAN - comments.] [Company OPERATOR - explains historical basis of logo.] [Company spokesperson Bill DOBSON - thinks indivs. are responsible for spreading rumor.] [Virginia MAVIS - explains promoting rumor in her fundamentalist newspaper.] [Psychologist Ralph ROSNOW - discusses psychological basis of rumors.] Possible soc. and economy factors underlying situation considered. [MAN - thinks rumor wouldn't persist unless it had element of truth.] Company's effort to counter campaign noted. [WOMAN - claims she considers issue when she sees Procter and Gamble product]
REPORTER: Ned Potter

Potter, Ned;
Rather, Dan

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