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Children and Television Commercials #294883

CBS Evening News for Friday, Dec 14, 1984
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(Studio) Report introduced
REPORTER: Dan Rather

(White Plains, New York) Problems posed for parents by children's inundation with TV commercials promoting unhealthy foods and toys examined. [Action for Children's television spokesperson Peggy CHARREN - considers it brainwashing; explains.] [Peter DREESSEN - acknowledges begging mother for what he sees on TV.] [Doris DREESSEN - explains her approach.] Quebec provincial government recalled banning all television commercials directed at children. [McGill Univ. professor Marvin GOLDBERG - explains his findings leading to Quebec's decision.] Barbie doll and accessories sales in United States last year cited as example [CHARREN - wants children's advertising controlled.] [ABC spokesperson Harvey DZODIN - claims such ads benefit children.] [CBS spokesperson Alice HENDERSON - agrees.] [DREESSEN - resented toy he bought at ad's urging being poorly made.] [Billy DREESSEN - thinks stuff is a ripoff.]

Rabel, Ed;
Rather, Dan

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