CBS Evening News for Monday, Jun 18, 1984
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(Studio) Report introduced
REPORTER: Dan Rather
(Hollywood, California) Controversy over economy impact of celebrity look-alikes used in commercials and ads on actual stars examined. Scenes from "Merv Griffin Show" shown. [Bert SIMONS - defs. exploiting similarity between his looks and those of star.] [Agency spokesperson Ron SMITH - notes econs. involved for those hiring look-alikes such as Woody Allen.] California law affecting situation explained; testimony before state legislature today by Elizabeth Taylor, Burt Lancaster, John Wayne's son examined. [Michael WAYNE - cites economy impact if law protecting stars' image isn't extended after their death.] Parameters of proposed legislature noted favoring entrepreneurs such as Roger Richmond who mkts. images of W.C. Fields, Rudolph Valentino and Marilyn Monroe. [RICHMOND - recalls one company's request.] Bogus items exploiting Monroe and Elvis Presley shown. [Gene DALEY - denies wanting to be confused with Clark Gable.] Japan's unreined use of look-alikes for product promotion shown.
REPORTER: Jerry Bowen
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