CBS Evening News for Friday, Jul 27, 1984
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(Studio) Fashion previewed in France shown, described.
REPORTER: Bob Schieffer
(Los Angeles, California) Drop in blue jean sales in United States examined; films shown. Slump in Levi cited as example [Levi United States of America president Peter THIGPEN - describes plant closings.] [Guess? Jeans spokesperson Georges MARCIANO - notes demand for colored clothing.] [CONSUMERS - consider denim boring.] Levi's effort to diversify, incl. outfitting United States Olympic team, described; commercials shown.
REPORTER: Terry Drinkwater
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