CBS Evening News for Friday, Jan 18, 1985
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(Studio) Salary received by players on winning Super Bowl team noted.
REPORTER: Bob Schieffer
(San Francisco, California) Joe Namath's ability to capitalize on football career for commercials recalled; Joe Montana's similar success examined. Commercials shown. [Montana's agent Larry MUNO - claims Secretariat was only other athlete on as many national magazine covers in one week.] Dan Marino's entrepreneur hopes after Super Bowl noted. [Benton and Bowles vice president George SIMKO - praises Marino as investment property.] [NAMATH - discusses society's role in making stars.]
REPORTER: Bernard Goldberg
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